![]() The deals will dramatically expand the visibility of gambling in NFL owned-and-operated media, with Caesars, DraftKings and FanDuel all getting the right to place “relevant content” directly into NFL.com and the NFL app. All three will share the exclusive rights to use NFL intellectual property in sports betting and activate around brick-and-mortar and online sportsbooks, and with NFL free-to-play games. ![]() The deals all have a three-year initial term, with two one-year options for the NFL, a source said. The league mostly stuck with brands it already knows, simultaneously extending existing sponsorship deals with Caesars as its official casino and DraftKings as official daily fantasy provider while awarding betting rights to all three. The package could generate just shy of $1B over five years, according to a source. ![]() The NFL has picked Caesars Entertainment, DraftKings and FanDuel as its first three sportsbook sponsors in a trio of deals announced today.
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